Environmental Scanning Practices in an Emerging Market: A Case in Malaysian Hotels
نویسندگان
چکیده
منابع مشابه
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The external environment is become more uncertain and volatile. To be successful and retain competitiveness, organizations have to regularly detect external signals, systematically process and use such information. Environmental scanning is an effective way for organizations to adapt to their external environment by overcoming threats and grasping opportunities. However, some organizations may ...
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ژورنال
عنوان ژورنال: American Research Journal of Business and Management
سال: 2018
ISSN: 2379-1047
DOI: 10.21694/2379-1047.18001